Finding Your Place

I’ve written, at times, about how to effectively design eye catching brochures that drive sales, but I fear that I may have neglected to mention one of the most important aspects of marketing with brochures - placement. It’s imperative that your marketing message is displayed and distributed properly if you want to make the most out of your brochures. After all, even if you have the most eye popping brochure design, it will be going wasted if your brochures are never seen. With that in mind, let’s examine the ins and outs of brochure display.

The first step is the simplest, but also the hardest to implement. You need to consider where your customers are most likely to pick up your brochures. Depending on what product or service you’re offering and your marketing message, your display locations will vary widely. You may have more success at a restaurant, but you might have a hard time convincing the owner to let you display your brochures promoting pest control services, especially if you’re logo is a rat or a roach. It’s obviously situational, but any high traffic location like restaurants, malls or gas stations can be an effective venue for your brochures. There are certain locations that lend themselves to certain products, though. For instance, if you’re promoting your travel lodge, gas stations and convention centers are both excellent spots to entice visitors to your area and travelers passing through.

Even if you have your brochures are located in the correct venue, visibility and placement are just as important in getting your brochure noticed. If your target audience can’t see your brochure, all your design and creative efforts are lost. Make sure your brochures are easy to access and that consumers are attracted to them. If your brochures are displayed in a stand on the counter near the check out register, they’re far more likely to get picked up than if they are half obscured by a plastic, decorative plant in the far corner of the restaurant. Entranceways and exits are typical locations for brochure placement, but that’s the spot everyone goes for and your own brochure can get lost in the clutter of other people’s marketing. If you can, try to separate yourself from the herd.

You pay your <a href=http://www.printplace.com/printing/brochures-inserts.aspx>brochure printing company</a> good money for professional brochures, so don’t let that money go to waste with half hearted placement that doesn’t do your product justice. A little thought and creativity is all it takes to find the perfect placement for your brochures. Just don’t forget to save a few brochures for you in store marketing.

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